Advertising and Public Relations + Marketing
The double degree student performs functions that combine knowledge of marketing and communication
This double degree is aimed at those who wish to work and carry out functions that combine knowledge of marketing and communication, planning and media, new advertising actions and the selling these to companies.
If advertising communication is your thing, this double degree offers you the opportunity to carry out professional work that ranges from the planning of marketing actions and communication strategies, to the management and design of products, advertising creation, planning of audiovisual media, corporate image and institutional communication.
Thanks to our international agreements, you can study an academic year in Brazil, the United States, England and Canada and take professional internships with the best companies in the sector.
The Bachelor's Degree in Advertising and Public Relations from Nebrija University is one of the five best Advertising Degrees in Spain according to the prestigious El Mundo Ranking.
Becas atracción de Talento - Reconocemos tu potencial y queremos impulsarlo.
Talent Attraction Scholarships – We recognize your potential and want to help you grow.
Si cuentas con un perfil académico destacado, puedes optar a una beca de hasta el 40% para comenzar tu formación universitaria con nosotros.
If you have an outstanding academic profile, you may be eligible for a scholarship of up to 40% to begin your university studies with us.
Solicita información Request informationMicrocredential in Global Leadership
Starting in the 2025/26 academic year, our Double Bachelor's Degrees in Communication and Arts will incorporate a new microcredential (certificate) in Global Leadership. This university-specific credential will allow our Double Bachelor's Degree students to enrich their training in order to lead in a global world.
- Workshops: Working sessions with experts.
During the first four academic years, various working sessions will be held with expert guests from companies, media outlets, law firms, and institutions. These sessions will address topics such as disruptive technological innovations, new ways of learning (deep learning, cognitive science, critical thinking), and new rights in the digital age. - Capstone: International stay in an emerging context.
At the end of the Double Bachelor's Degree program, students will choose the destination for their final stay (study tour), a one-week international experience in an emerging country that matches their interests and professional goals. Each university will design an exclusive program around key themes, combining practical learning, cultural immersion, and unique global networking opportunities.
Curriculum
All our degrees and curricula comply with current legislation and are accredited by the National Agency for Quality Assessment. Students in years beyond the first year must consult their specific curriculum in the Services Portal according to their year of enrollment.
First year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising Industry Ecosystem
- 6 ECTS | Public Relations
- 6 ECTS | Design and Creativity
- 6 ECTS | Economics and Business
- 6 ECTS | Writing and Argumentation
- 6 ECTS | Market Research
Second Semester 36 ECTS- 6 ECTS | Strategic and Operational Marketing
- 6 ECTS | Consumer Behavior
- 6 ECTS | Digital Trends
- 6 ECTS | Brand Building: Branding
- 6 ECTS | Digital Tools
- 6 ECTS | Finance for Marketing and Communication
Second year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Creative Thinking
- 6 ECTS | Artistic Culture and Trends
- 6 ECTS | Advertising and Public Relations Culture
- 6 ECTS | Communication Consulting
- 6 ECTS | Advertising Design
- 6 ECTS | Data and Analytics: Statistics
Second Semester 36 ECTS- 6 ECTS | Marketing: Digital Communication
- 6 ECTS | Media and Audience Research
- 6 ECTS | Communication Skills
- 6 ECTS | University Activities
- 6 ECTS | Legal Framework Applied to Marketing and Communication
- 6 ECTS | Product and Pricing Policy
Third year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising Creativity
- 6 ECTS | Media Strategy
- 6 ECTS | Project Management
- 6 ECTS | Advertising Strategy
- 6 ECTS | Professional competences
- 6 ECTS | Marketing Distribution and Leasing
Second Semester 36 ECTS- 6 ECTS | Special Actions in Advertising and Public Relations
- 6 ECTS | Data and Analytics II: Advertising Effectiveness
- 18 ECTS | Professional Internship (Advertising)
- 6 ECTS | Decision-Making in Marketing
Fourth year 84 ECTS
First year 36 ECTS- 6 ECTS | Art Direction
- 6 ECTS | Dynamic Media Planning
- 6 ECTS | Influence and Social Media
- 6 ECTS | Elective: Brand Experience and Event Creation
- 6 ECTS | Final Degree Project Workshop
- 6 ECTS | Strategic Marketing Management
Second Semester 48 ECTS- 6 ECTS | Branded Content
- 6 ECTS | Elective: Advertising Format Production
- 6 ECTS | Omnichannel Campaigns
- 6 ECTS | Professional English
- 6 ECTS | Final Degree Project (Advertising)
- 18 ECTS | Professional Internship (Marketing)
Fifth year 48 ECTS
First Semester 24 ECTS- 6 ECTS | Data and Analytics II: Business Intelligence
- 6 ECTS | Social Marketing and CSR
- 6 ECTS | Sales Strategy
- 6 ECTS | E-commerce
Second Semester 24 ECTS- 6 ECTS | Innovation in Product and Service Design
- 6 ECTS | Relationship Marketing and CRM
- 6 ECTS | Neuromarketing and Experiential Marketing
- 6 ECTS | Final Degree Project (Marketing)
Information of the Subjects
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here