Business Analytics + Tourism and Hospitality Management
The Double Bachelor's Degree in Business Analytics and Tourism responds to the needs of a cutting-edge, modern and dynamic sector, which demands professionals with specific and differentiated studies where innovation, digital transformation and sustainability play a fundamental role, in addition to knowing the necessary tools to develop analytical models applied to different types of data.
All the students of this exclusive program can take part of their studies at some of the best universities in the United Kingdom, France, China, Italy and the United States, in addition to being able to carry out their professional internships in leading companies and institutions, such as Repsol, Navantia, Telefónica, Microsoft, Airbus, Ferrovial, NH Hotels and Meliá Hotels.
Double Degrees, double opportunities With Nebrija NextGen Talent Microcredential
What is the Nebrija NextGen Talent Microcredential?
Starting in the 2026/27 academic year, our Double Degrees will include this qualification, allowing our students to enrich their training and lead in an increasingly globalized world.
It consists of three essential elements:
From the 1st to the 4th year, there will be six work sessions of two and a half hours each, with expert guests from companies, media outlets, agencies, firms, and institutions to address topics such as:
- The most disruptive technological innovations
- New work methods and business models
- Deep Learning, Cognitive Science, Critical Thinking
- Global Affairs, Public Affairs
- New rights in the digital age
- Sustainability, Diversity, 2030 Agenda
Competencies:
- Global vision and critical thinking: abilities to design the future.
- Coherence and entrepreneurship: making the right decisions
- Teamwork and generosity: nurturing personal relationships
These six competencies will be assessed through an online assessment at the beginning of the program, providing each student with a personal development report. Based on that report, we will have two development sessions each year to create and monitor an action plan focusing on two competencies per year.
At the beginning of the fourth year, a new online assessment will allow us to measure each student’s personal improvement. In addition, it will offer guidance on the positions and sectors within the global market that best match their profile.
At the end of the Double Degree, students will participate in a one-week Study Tour at one of the following destinations:
- Montreal (McGill)
- Miami
- Boston (Babson College)
- Hong Kong
- Singapore
- Shanghai
Learn about our 80% Excellence Scholarships for these Double Degrees and benefit from an exclusive Mentoring Program.
Curriculum
All our degrees and curricula comply with current legislation and are accredited by the National Agency for Quality Assessment. Students in years beyond the first year must consult their specific curriculum in the Services Portal according to their year of enrollment.
First year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Mathematics for Data Analytics
- 6 ECTS | Basic Statistics for Data Analytics
- 6 ECTS | Computer Science for Business and Data Management
- 6 ECTS | Microeconomics
- 6 ECTS | Tourism Ecosystem I
- 6 ECTS | Tourism and Territory
Second Semester 36 ECTS- 6 ECTS | Probability Theory
- 6 ECTS | Programming I
- 6 ECTS | Financial Mathematics
- 6 ECTS | Macroeconomics
- 6 ECTS | Tourism Ecosystem II
- 6 ECTS | Tourism Markets and Consumer Behavior
Second year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Multivariate Analysis
- 6 ECTS | Programming II
- 6 ECTS | Data Visualization and Presentation
- 6 ECTS | Business Fundamentals
- 6 ECTS | Tourism Governance and Policy
- 6 ECTS | Professional Skills Development I
Second Semester 36 ECTS- 6 ECTS | Databases
- 6 ECTS | Data Engineering
- 6 ECTS | Financial Accounting
- 6 ECTS | Production and Services Management
- 6 ECTS | Tourism Destination Planning and Management
- 6 ECTS | Tourism Heritage Management
Third year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Econometrics
- 6 ECTS | Analytical and Management Accounting
- 6 ECTS | Entrepreneurship and Business Creation
- 6 ECTS | Unsupervised Machine Learning
- 6 ECTS | English Applied to Tourism
- 6 ECTS | Tourism Marketing
Second Semester 42 ECTS- 6 ECTS | Supervised Machine Learning
- 6 ECTS | Time Series Analysis
- 6 ECTS | Text Mining
- 6 ECTS | Corporate Taxation
- 6 ECTS | Managing People and Teams
- 6 ECTS | Market Research in Tourism
- 6 ECTS | Second Language Applied to Tourism
Fourth year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Artificial Intelligence
- 6 ECTS | Organization and Management of Data-Driven Projects
- 6 ECTS | Economic and Financial Diagnosis of the Company
- 6 ECTS | Ecological and Digital Transition
- 6 ECTS | Legal Framework of Tourism
- 6 ECTS | Strategic Management
Second Semester 42 ECTS- 6 ECTS | Ethics and Law
- 6 ECTS | Financial Modeling
- 6 ECTS | Asset Management
- 6 ECTS | Professional Internship: Business Analysis
- 6 ECTS | Tourism Innovation
- 6 ECTS | Professional Internship I: Tourism
- 6 ECTS | Internationalization in the Tourism Sector
Fifth year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Cybersecurity
- 6 ECTS | Human Resources Analytics
- 6 ECTS | Analytical Marketing and Social Media
- 6 ECTS | ESG and Sustainability
- 6 ECTS | New Technologies in Tourism
- 6 ECTS | Professional Internship II: Tourism
Second Semester 36 ECTS- 6 ECTS | Risk Analysis
- 6 ECTS | Business Analytics Final Degree Project
- 6 ECTS | Management Skills
- 6 ECTS | Professional Skills Development III
- 6 ECTS | Elective 4: Tourism
- 6 ECTS | Tourism Final Degree Project
More information on these subjects
Optativa 2:
- 6 ECTS | Gestión de servicios y experiencia de cliente
- 6 ECTS | Fundamentos de organizaciones turísticas basadas en datos
- 6 ECTS | Protocolo aplicadado a eventos
Optativa 4:
- 6 ECTS | Lab Challenge Experiencias en Turismo
- 6 ECTS | Lab Challenge Experiencias en Turismo
- 6 ECTS | Lab Challenge en Empresas Hoteleras
- 6 ECTS | Lab Challenge en Turismo de Negocios y Eventos
- 6 ECTS | Skills Development Seminar I
- 6 ECTS | Skills Development Seminar II
- 6 ECTS | Skills Development Seminar III
Program which aims to promote the practical training of students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the practices are carried out. Advice is provided on the internship and there is follow-up and tutoring, always taking into account the professional orientation of each student.
More information on Company InternshipsThis work involves the development of research tasks and different subjects by the student under the advice of one or more professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here