Master's Degree in Radio, Podcast and Digital Audio Cadena SER Continuing Education
Multidisciplinary education in radio and audio communication skills
We will train you as a multidisciplinary, versatile and adaptable professional so you can join the increasingly growing audio industry, very much in line with traditional radio. The evolution of the digital sonosphere requires professional profiles that can work both in a station, as well as in production or distribution companies, dealing with information, entertainment or branded content. This postgraduate course enables you, in addition to performing the traditional functions in the world of radio as a communicator, producer, scriptwriter or program announcer, to develop as a podcaster. We will train you as an audio content creator, producer, distributor and marketer of podcasts, audiobooks and social audio.
The Master's Degree in Continuing Education in Radio, Podcast, and Digital Audio, with 60 credits, offers advanced practical training thanks to Nebrija's academic weight and the experience of the most renowned professionals in the audio industry, at the hands of the most senior radio station in Spain, leading in audience in all its programs. Cadena SER belongs to the largest radio group in Spanish, is present in thirteen countries, and absolute leader in Spain, Colombia and Chile.
The Master's Degree in Continuing Education in Radio, Podcast and Digital Audio has been academically designed as a result of the evolution of the audio market in recent years. The evolution of the digital sonosphere has meant a change in the communication paradigm in which the radio had the market hegemony.
Read moreRadio, despite having that listener predominance, needs to incorporate new listeners attracted by new content and narratives. Radio will not disappear as a medium, but it will have to adapt to the new demand for audio, and that is why it is in the midst of a digital revolution. Therefore, it demands that professional profiles adapt through experience and tradition, to new ways of reaching listeners, new ways of distributing sound in all kinds of media that complement and enrich traditional radio from digitization.
In addition, the main international audio platforms in Spain are investing in exclusive content. This implies a commitment to production in each country and therefore the need for qualified professionals with the ability to respond to market demands and those of requested by the companies in the sector.
In a digital environment in constant transformation, new platforms, interaction and mobility represent an opportunity which radio has leveraged in order to enhance its social function and reach new audiences.
Taught by radio and podcast industry professionals.
Professional internships taught at Cadena SER and at the different brands associated with PRISA Radio, where students will acquire all the professional competences
The program is taught in the new facilities of the Madrid-Princesa Campus, located in the center of Madrid and just a few Metro stops from everything, or a ten-minute walk to the Cadena Ser headquarters on Gran Vía.
"The audio industry has changed considerably in recent years; radio continues to be the most credible means of communication, but digitalization has improved the possibilities for loudness. With 10 years of university teaching experience in radio, and aware of the new digital sonosphere, the Master's Degree in Radio, Podcast and Digital Audio aims to offer transversal training towards becoming the various professional figures demanded by the labor market. The master's degree has Cadena SER as a partner, which is the most-listened to general radio in Spain, both in its analog and digital contents (EGM, 2023). Regarding our students' education, we have great radio and audio professionals who approach the creation, production and distribution of sound from their active experience. The curriculum, which is unique among Spanish universities, was created with a team of academic research experts in this field. Students are trained with six months of paid internships at Cadena SER and other Prisa companies. This postgraduate course trains students for a large number of career opportunities: producer, radio announcer and editor, social media and digital radio manager, podcaster, sound editor, expert in branded podcasts..."
Laura Martínez Otón Director of the Master’s Degree
With Cadena SER
Cadena SER is the leading Spanish general radio station in terms of audience, according to the General Media Study. With more than four million listeners, its main programs such as Hoy por Hoy with Angels Barceló, La Ventana with Carles Francino, and Hora 25 with Aimar Bretos, are leaders in information and opinion. Cadenaser.com and its mobile application also leads digital radio consumption with more than 730,000 listeners, an exponential increase of 30% in the last year.
Cadena Ser promotes a management model aimed at revitalizing radio formats, technological innovation and the presence of its content on all digital platforms.
PRISA Radio is the largest radio group in Spanish, present in thirteen countries and with an excellent position in the main Spanish-speaking radio markets. PRISA Radio is the absolute leader in Spain, Colombia and Chile. Thanks to the power of connection and summons of its reference brands, it also carries out a series of activities and events, such as concerts, festivals, music awards, debates and conferences, which revalue the medium and strengthen its bond with the audience.
The XXXI International Congress of the Spanish Society of Journalism (SEP), which will be held on June 4, 5 and 6, 2025 at the Faculty of Communication and Arts of the Nebrija University in Madrid, will reflect on the theme of Innovation in Journalism in the digital context.
Taught by radio and podcast industry professionals
Curriculum
The student must complete 60 credits
First year 24 ECTS
From October to January, both included- 2 ECTS | The digital transformation of radio
- 2 ECTS | Digital audio market and industry
- 4 ECTS | Radio production, direction and writing
- 2 ECTS | Language and sound narrative
- 3 ECTS | Formats and genres in radio
- 2 ECTS | Formats and genres in podcasting
- 2 ECTS | New Formats: Audiobooks, Social Audio, Audio Games, Metaverse
- 3 ECTS | From idea to script
- 2 ECTS | Sound Design Laboratory
- 2 ECTS | Production Workshop
Second year 36 ECTS
From February to March, both included- 2 ECTS | Recording and editing workshop
- 2 ECTS | The musical Radio: from the shows to the radio formula
- 2 ECTS | Sports radio: new challenges
- 4 ECTS | Speech Workshop
- 2 ECTS | Audio and Image Laboratory
- 2 ECTS | Platforms, business models and PI
- 2 ECTS | Social Networks Workshop
- 2 ECTS | From the antenna to the web: the audio that is read
- 2 ECTS | Distribution and Marketing
- 2 ECTS | Legal framework
- 8 ECTS | Professional internship
- 8 ECTS | Master's Final Project
More info about the subjects
Students will be able to participate in the Nebrija University internship program and in the selection processes offered especially by the postgraduate partner, Cadena SER, after participating in the selection processes.
Further information on Internships in CompaniesThe FRP entails the student carrying out a real project in which the knowledge, abilities, skills and competences acquired during the development period of the Master's degree are integrated and applied. The Master's final project will be carried out in a team.
Professors
| Profesores Professors | Porcentaje de Doctores (ECTS) Percentage of PhD holders |
| 21 | 60,29% |
El 90% de los profesores que imparten el máster son profesionales en activo en la Cadena SER, y en las principales productoras y distribuidoras de podcast y audio digital.
Laura Martínez Otón
Directora académica del Máster en Radio podcast y audio digital en Nebrija Profesora de Formatos y géneros en radio Academic director of the Master in Radio podcast and digital audio in Nebrija
Professor of Radio Formats and Genres
David Ramos Pascual
Director de carrera profesional del Master de Radio, podcast y audio digitalProfesor de La transformación digital de la radio Professional career director of the Master of Radio, podcast and digital audio
Professor of The digital transformation of radio
Juan Aranaz Benito
Profesor de Laboratorio de diseño sonoro
Professor of Sound Design Laboratory
Pedro M. Blanco Ariza
Profesor De la idea al guion
Professor from idea to script
Raúl Bustamante Matías
Profesor de Distribución y marketing
Professor of Distribution and Marketing
Javier Casal Ferreira
Profesor de Producción, realización y redacción en radio
Professor of production, conducting and writing in radio
Eduardo Castillo Lozano
Profesor de Taller de Locución
Professor of Locution Workshop
Celestino Díaz Tristán
Profesor de Lenguaje narrativas y sonoras
Professor of Narrative and Sound Language
Elia Fernández Granados
Profesora de Nuevos formatos: audiolibros, audio social, audiojuegos, metaverso
Professor of New Formats: audiobooks, social audio, audiogames, metaverse
Sergio Figueras Sanz
Profesor de La Radio musical: de los shows a la radiofórmula
Professor of La Radio musical: from the shows to the radio formula
Roberto García Rodríguez
Profesor de Taller de Grabación y Edición
Professor of Recording and Editing Workshop
Marta González Caballero
Tutora Académica de Prácticas Profesionales del Departamento de Comunicación
Academic Internship Tutor of the Department of Communication
Miriam Hernanz
Profesora de Laboratorio de Audio e Imagen
Professor of Audio and Image Laboratory
Sonia Lus García
Profesora de Radio deportiva: nuevos retos
Professor of Sports Radio: new challenges
Lourdes Moreno Cazalla
Profesora de Mercado e industria de la radio y el audio
Professor of Market and audio industry
Mª del Mar Ramos Rodríguez
Coordinadora de prácticas Profesionales de la FCA
FCA Internship Coordinator
Guillermo Rodríguez Díaz
Profesor de De la antena a la web: el audio que se lee
Professor of From the antenna to the web: the audio that is read
Alejandro Rodríguez Hernández
Profesor de Taller de Redes sociales
Professor of Social Networks Workshop
Daniel Ventura Herranz
Profesor de Plataforma y modelos de negocio y PI
Professor of Platform and business models and IP
Ricardo Villa Asensi
Profesor de Formatos y géneros en podcasting
Professor of formats and genres in podcasting
Isabel Villar Hernández
Profesora de taller de Producción
Professor of Production workshop
More Academic Information
Degree:Master's Degree in Radio, Podcasts and Digital Audio
Type of degree: Nebrija University’s Own Degree
Center responsible:School of Communication and Arts
- Cadena SER
Branch of knowledge: Law and Social Sciences
Available places: 25
Type of Education: Classroom attendance
Academic year in which it was implemented: 2014/15
Languages: Spanish
Duration: 1 year. From October to June
University Services: [+info]
Skills
Specific Skills- Students are able to develop professionally in the traditional radio profiles.
- Student are able to identify tools, apply the processes and start their own podcast.
- Students can participate with professionals in the creation of a theoretical field resulting from reflection in the new audio scenario.
- Explore the expressive, narrative and aesthetic possibilities of digital audio in the different formats and distribution technologies: online and on-demand radio, social radio, podcasts, audiobooks, audiogames..., as well as its potential as a means of communication with a great capacity for thematic segmentation and high advertising effectiveness.
- Learn to adapt stories to different genres and sound formats, as well as to each of the distribution systems and consumer media.
- Know the main digital audio recording, editing and post-production tools.
- Understand and adapt to the regulatory framework regarding intellectual property and the rights and obligations of the sound content created and/or employee.
- Analyze, assess and define the models and tools for promotion and monetization adapted to each project.
- Delve into the new audio proposals linked to the image, and even to the new scenario of the metaverse.
- Know the panorama of new digital radio, the possibilities of new sound narratives, new languages and formats adapted to traditional radio.
- Acquire competences in order to join a work team in a general, musical or thematic radio.
- Ability to discern the possibilities of audio in podcasts, audiobooks, online radio and new platforms.
- Ability to design, produce and market a digital sound project.
- Acquire all the necessary tools to create their own product
Access and Admission
It is an essential requirement to access the Master's programs to have a Bachelor's degree or equivalent in accordance with the current legislation. A Bachelor's Degree in Communication Sciences (Journalism, Audiovisual Communication, Advertising and Public Relations) will be especially valued. In this sense, we are looking for students who have skills that foresee a good disposition for teamwork, have great flexibility and open-mindedness to the incorporation of new knowledge and new ways of working, and that, regardless of what scientific or technical studies they come from, they show a great interest in the humanities in general, and a great sense of social responsibility in professional work.
The admission process to the Master's degree begins by sending the following documentation by post or courier to the Postgraduate Admissions Section:
- Completed Admission Application.
- Updated Curriculum Vitae.
- Photocopy of DNI (only Spanish candidates) or passport (only foreign candidates).
- Photocopy of the Academic transcript/record (completed studies or in the last year of the university degree).
- Two color, passport-size photographs.
Once the documentation has been received and it has been verified that the diploma submitted grants to the degree, as established in Arts. 15 and 16 of Royal Decree 1393/2007, candidates take the admission test with the coordinator of the degree. This test is carried out in person in Madrid when possible or, failing that, it can also be taken remotely (online) for those candidates residing outside of Spain.
The candidate holds a personal interview with the Program Coordinator. This interview is in itself an admission test in which the specific knowledge of the candidate is evaluated through a battery of questions about the area of knowledge, as well as their level of maturity and attitudes to it. After this interview, the coordinator prepares a report on the candidate's skills profile, his degree of maturity, his personal interest in Audiovisual Journalism and his suitability for the degree, which is attached to the file that the Admissions Commission will assess.
The University Admissions Commission, made up of heads of the Department itself, the General Secretary and the Department of University Development will be in charge of proposing to the Rector of the University the granting of student status to those candidates whose suitability has been proven.
The candidate receives written information about their admission, which is previously provided by phone, about the result of the admission process and formalizing their enrollment in the Program, the definitive documentation, duly legalized, that must be submitted, etc.
Employability
Career Opportunities
The team of professors of the School of Communication and Arts is comprised by professionals from each area of specialization, who implement a teaching method based on the conviction that what we learn, we learn by doing.
Integration into the profession is based on the incorporation of professionals such as associate professors who guarantee each program, on a teaching methodology inspired by the learning-by-doing model that impacts the experiential aspect in the classrooms and in the activities of academic extension.
The Master's Degree in Continuing Education in Radio, Podcast and Digital Audio has a close connection with the Atresmedia group, which benefits the students and the validity of the curriculum.
The Master's Degree in Continuing Education in Radio, Podcast and Digital Audio trains professionals for future employment in the following areas:
Activities in Continuing Education in Radio, Podcast and Digital Audio
Nebrija University has been providing education in the audio world more than ten years. The master's degree in radio has evolved at the same rate as the sound profession. The university's own degree was one of the first to include training in podcasting in the last four editions, as essential complementary training through the series Los lunes al Podcast, during the 2020-2021 academic year, and the Expert in Podcasting Course that was taught for the first time during the 2021-2022 academic year.
Click on image to enlarge
Cómo suena lo que suena
In this episode, we tell you about the Master's Degree in Radio, Podcast and Digital Audio taught at Nebrija during the 2022/2023 academic year, and that starts in October. This is a great opportunity to learn from the best professionals with a unique teaching design in this type of university education. Laura M. Otón, academic director of the master's degree, tells you about it along with David Ramos, Montserrat Domínguez and Marta Saavedra.
Conoce el Máster de radio, podcast y audio digital
En el podcast que hacemos desde el Master de radio y podcast de la Facultad de Comunicación y Artes hablamos con algunos de los profesores profesionales que imparten clase en este postgrado. Nos hablan de su experiencia y de lo que esperamos de los nuevos candidatos a ser alumnos del máster.
14th Edition of NIPHO Awards
La Facultad de Comunicación y Artes de la Universidad Nebrija vuelve a celebrar el concurso NIPHO, en este caso, su edición 14, que premia los mejores trabajos periodísticos de los alumnos en diferentes categorías: prensa escrita, televisión, radio, fotografía… Además, reconoce la trayectoria de grandes profesionales.
Communication Week
At Nebrija University, we celebrate #NebrijaFCA Week every year. The first day of Communication and Arts Week featured the visit by Risto Mejide, the #NebrijaFashionArte exhibition and the radio marathon.
Cadena SER's morning show
Directed and presented by Àngels Barceló, was broadcast from Nebrija University’s library.
II Edition Podcasting Contest
1st Interuniversity Radio Marathon
From Radio Nebrija, we join the celebration of the centenary of radio in Spain with a historic marathon. A century full of voices that have told stories, moved hearts, and united generations.
Through this marathon, we not only celebrate radio, but we also offer our students a unique opportunity for training, learning, and experimentation in our radio studios. A space where theory becomes practice and the future of journalism is forged today!
“Hora 14” live from Nebrija University
Live radio returns to Nebrija University as Cadena SER's news program, Hora 14, takes the airwaves at the Madrid-Princesa Campus, marking the one-year anniversary since the broadcast of Hoy por Hoy. Led by Javier Casal and his dedicated team, this milestone also inaugurates the Master's Degree in Radio, Podcasting, and Digital Audio, helmed by journalist Laura M. Otón. [Read more]
Five Master's Students Win the Best Audio Documentary Award
Students from the Master's in Radio, Podcast, and Digital Audio at Nebrija University and Cadena SER have won the SONODOC award for their project titled "Sala de espera" (Waiting Room), which tells incredible stories that occurred in hospitals. The students presented this audio proposal, part of their Master's Final Project, at the 10th Edition of the Forum for Audio Documentary in Spanish, held this week in Argentina. [Read more]
Digital audio and podcasts in Spain
The study 'How podcasts sound in Spain. In-depth analysis of the original production on digital audio platforms in 2022', carried out by the Nebrija Observatory of Spanish, has analyzed the current situation of podcasting in Spain. [Read more]
Fake news and social networks in the teaching field
Fake news is one of the greatest challenges facing humanity in our time of information overload. Laura Martínez Otón, director of the Master's Degree in Radio, Podcast and Digital Audio – Cadena SER, addresses this topic, which is as interesting as it is necessary, in her latest book, presented at Nebrija University. [Leer más]
"Desarraigadas". Winning project of the III Nebrija-SER 2024 Podcasting Contest
"Desarraigadas" is the winning project of the III Nebrija-SER 2024 Podcasting Contest. An original idea carried out by Eva Criado, Elena Ortuño, Sara Trabazos and María Ibáñez that delves into the stories of those immigrant women who come to Spain to work illegally. They are not only the stories of their origins, but the reality of the present that they live in a country like Spain where to have access to the welfare state they have to go through different processes that make them feel rootless.
